Bookkeeping Setup That Fits How Your Business Actually Earns
The account gets built once, and every report you read for years afterward sits on top of it. We set it up around the way your business really works, not around a default list.
Quick Answers
What A Bookkeeping Setup Is And Who Needs One
What is Bookkeeping Setup?
Building the account from scratch so the books start correct. That means a designed around how the business earns and spends, and connections to your bank, card and payment processor accounts. It also means categorization rules, a reporting structure, and a monthly close routine somebody can actually follow.
I already have accounting software. Do I need this?
It depends which problem you have. If the account exists but months were never entered, that is Catch-Up Bookkeeping. If the months are entered but the numbers do not describe your business, that is Clean-Up Bookkeeping. Setup is for an account that does not exist yet, or one being rebuilt from nothing because what is there is not worth keeping. Moving across from another package counts as well, because the new account still gets built from scratch.
Why does the setup matter so much?
Because it decides what every future report can tell you. If all revenue lands in one income account, no report will ever show which service makes money. It does not matter how carefully the transactions are entered afterward. Adding structure later means going back through every month already recorded, and that is a clean-up.
Can you move me over from spreadsheets or another package?
The new account is built and the move is planned as part of the setup. Bringing the actual history in is a separate piece of work. Entering or correcting past periods is catch-up or clean-up. Both are quoted on their own, so nothing is hidden inside the setup price.
What does a setup cost?
It is a one-time project, quoted by complexity. How the business earns, how many bank, card and processor accounts connect, and whether anything is being migrated in. You get the price before any work starts.
Who owns my books?
You do. The subscription is in your name, and the books inside it are yours from day one. That is what keeps the records with you, whoever does the bookkeeping later.
What's Included
What A Setup Actually Builds
What the account looks like when it is handed over.
A Chart Of Accounts That Fits
Designed around how you earn and what it costs to deliver, so income splits usefully and direct costs sit above gross profit instead of inside overhead.
Connected Accounts
Bank, credit card and payment processor connections set up and tested, so transactions arrive on their own rather than being typed in later.
Processor Handling, Done Right
Deposits from card processors are batches with fees already taken out. The setup records the gross sale and the fee separately from the start, which is one of the most common things a later clean-up has to unpick.
Categorization Rules
Rules for the transactions that repeat every month, so routine spending sorts itself and the exceptions are the only things needing a decision.
A Reporting Structure
The account is built so the reports you will actually want are possible from the first month. That includes revenue by service and profit by job, with no rebuild needed to get them.
A Monthly Close Routine
A written routine for what happens at month end and in what order, so the books stay current whether we keep them or you do.
One-Time Project
Bookkeeping Setup Pricing
Quoted
by complexity
Set by how the business earns, how many accounts and processors connect, and whether anything is being migrated in.
- One fixed price
- Agreed before work starts
- The account is yours
Payroll processing, sales tax and tax preparation are not included. Entering or correcting past periods is catch-up or clean-up work, quoted separately.
Reviews
What Our Bookkeeping Clients Say
In their own words.
Incredibly responsive team. They got back to me almost immediately and had everything knocked out in a day. The whole experience was smooth and efficient. Would definitely recommend to anyone looking for quick, reliable service.
Michael WrightJune 2026They caught up our books quickly! , I was trying to figure out if I should hire an assistant to help free the business. They walked me through everything, honestly such a helpful call. Left feeling like I actually knew what to do next.
Wade MarcyJune 2026Recently, we were introduced to Matt for bookkeeping services, and our experience has been excellent. Matt has been highly responsive, engaged, prompt in his communication, and consistently professional in his approach. We’ve appreciated his attention to detail and willingness to assist, and we would not hesitate to recommend his bookkeeping services to others.
Michael TurgeonJune 2026
The Difference
Why A Setup Is The Cheapest Time To Get This Right
Everything a setup decides can be fixed later. Later it is called a clean-up, and it costs more than the setup did.
Built Around The Business, Not A Default List
The suggested chart of accounts fits a generic company. Yours has services that earn differently and costs that belong to the job, and the structure has to say so.
The Reports Are Designed In
Deciding what you will want to see later is part of the build. A report can only show what the books were built to record.
Nothing Is Left Half Connected
Accounts and processors are connected and tested rather than listed as next steps, which is how a setup quietly becomes a catch-up three months in.
You Get The Routine, Not Just The Account
A written monthly close means the books stay current, whoever keeps them, including you. That is the difference between a setup and a login.
In Depth
The Complete Guide To Bookkeeping Setup
What a setup decides, why the chart of accounts is the whole game, what connecting accounts properly involves, and how to tell a setup from a catch-up or a clean-up.
What A Bookkeeping Setup Is
A setup is the set of decisions the account is built on, made once, deliberately. What counts as income and how it splits. What sits above and what sits below it. Which accounts and processors feed in. What happens at month end, and who does it.
None of that is difficult in itself. It matters because everything after it is built on top of it. Every month recorded afterward is sorted into the structure decided here, and every report is a view of that structure. A business can enter two years of transactions perfectly into a shape that does not fit it and end up with books that balance and answer nothing.
Setup, Catch-Up Or Clean-Up: Which One You Need
Three services, three different states of the books. The quickest way to tell them apart:
- There is no account yet, or what exists is not worth keeping. That is a setup.
- The account exists and whole months were never recorded. That is catch-up.
- The account exists, every month has numbers in it, and the numbers do not describe the business. That is clean-up.
Businesses often need two of them. A new account plus years of history to bring in is a setup and a catch-up, and they are quoted separately so it is clear what is being paid for.
The Chart Of Accounts Is The Whole Game
The is the list of buckets everything gets sorted into. The software suggests one when the account is created, and the suggestion is generic by necessity: it does not know what you sell.
The two decisions that matter most are how income splits and where direct costs sit. If every kind of work lands in one income account, no report can ever show which service pays. Mix the labor, materials and subcontractors that go into delivering the work in with rent and software, and gross profit becomes a number with no meaning. is the number most owners actually want.
Done at setup, both are a conversation and a list. Done later, both mean going back through every recorded month and re-sorting it, which is a clean-up.
Connecting The Accounts Properly
Every business bank account, every credit card, and every payment processor gets connected and tested rather than noted as a next step. The point of connecting them is that transactions arrive on their own. An account that was never connected is a month of manual entry waiting to happen. It is usually the account nobody remembers until year end.
Opening balances are set at the same time, so the first has something true to reconcile against.
Payment Processors Deserve Their Own Step
This is the single most common thing a later clean-up has to unpick, so it is worth understanding before it happens to you.
A card processor does not deposit each sale. It deposits a batch, with its fees already taken out. Recorded as it arrives, that deposit understates your revenue by the fees and hides the cost of taking cards entirely. Over a year it makes both the top line and the expense side wrong. A setup records the gross sale and the processing fee separately from the first day, which costs nothing at the start and is expensive to retrofit.
Rules, And A Routine Somebody Can Follow
Most transactions in a small business repeat. The same suppliers, the same software, the same fuel stops. Categorization rules handle those automatically so the only things needing a human decision are the exceptions, which is where the attention should have been all along.
The routine matters as much as the rules. A written monthly close, saying what happens at month end and in what order, is what keeps books current when the busy season arrives. It also means the account does not depend on whoever set it up remaining involved.
Moving From Spreadsheets Or Another Package
The new account is built and the move is planned as part of the setup: what comes across, what date the new books start from, and what happens to the old records.
Bringing the history itself in is separate work and is quoted separately. Entering past periods that were never recorded is catch-up; importing periods that were recorded wrong somewhere else and correcting them is clean-up. Blending either into a setup price is how a project ends up costing more than it was sold for.
How A Setup Is Scoped And Priced
A setup is a one-time project quoted as a single fixed price before any work starts. What it depends on:
- How the business earns, and how many genuinely different kinds of income there are to split.
- How many bank accounts, credit cards and payment processors connect.
- Whether jobs, projects or locations need to be tracked separately from day one.
- Whether anything is being migrated in, and from what.
- Whether historical periods have to come with it, which is quoted as its own project.
How Setups Go Wrong
- The suggested chart of accounts is accepted unchanged, so the structure describes a generic company rather than this one.
- All revenue goes to one income account, and nobody notices until somebody asks which service makes money.
- Direct costs are put in with , so gross profit never means anything.
- Processor deposits are recorded as sales, understating revenue and hiding the fees for the whole first year.
- One card or account is left unconnected, and it becomes a manual catch-up nobody planned for.
- The account is handed over with no monthly routine, so it stays current exactly as long as somebody remembers.
Industries
Bookkeeping Setup By Industry
The same build, structured around the way your trade earns.
Next step
Start The Books Correctly
Tell us what the business does and what you are working from now. You get a specific quote, not a range.
How It Works
How A Setup Starts
Four steps. You will know the price before anything starts.
Your First Month
No cost, no commitment
A Call About The Business
A setup is a set of decisions about your business, so it starts as a conversation. What you sell, how the money arrives, what you spend to deliver the work, and whether anything is being moved across from somewhere else. That is usually enough to price it.
Quoted by complexity
A Fixed Quote
Priced by complexity: how many kinds of income there are to split, how many accounts and processors connect, and whether jobs or locations need tracking. If historical periods are coming too, that is catch-up or clean-up work and is quoted separately so nothing is buried.
Built once, deliberately
The Build
The chart of accounts is built around how the business earns. Accounts and processors are connected and tested, and opening balances are set. Categorization rules are written for whatever repeats. Then the whole structure is checked against the reports you said you wanted.
The account stays yours
Handover
You get the account, a written monthly close routine, and a walk through what was built and why. If you want the books kept from there, monthly bookkeeping picks it up. If you would rather run it yourself, everything needed to do that is in your hands.
Who reviews your books
The Person Who Reviews Your Books Is The Person Who Answers You

Every report you read for the next five years sits on decisions made in the first week of the account. That is an hour of thinking that either saves you a clean-up or causes one.
Matt Cavanaugh
Founder, Equipped Bookkeeping
- Has scaled one business to seven figures
- Has scaled four businesses to six figures
- Has advised hundreds of businesses
FAQ
Bookkeeping Setup Questions
The questions owners ask before setting up a new account.
Ask Your Own Question ›That depends on what is actually wrong. If months were never entered, that is Catch-Up Bookkeeping. If the months are there but the numbers do not describe your business, that is Clean-Up Bookkeeping. Setup is for a new account, or a rebuild where what exists is not worth keeping. It is also what happens when you move across from another package.
It is quoted as one fixed price, based on complexity. How the business earns, how many bank, card and processor accounts connect, whether jobs or locations need tracking, and whether anything is being migrated in. You get the number before any work starts.
You do, in your own name. The subscription and the books inside it are yours from the start, which is what keeps the records with you whoever keeps the books later.
The move is planned as part of the setup. Bringing the history itself in is separate work. Entering periods that were never recorded is catch-up, and correcting periods recorded wrong is clean-up. Both are quoted on their own so nothing is hidden inside the setup price.
That depends on how many accounts connect and how much has to be decided about the structure, so it is worked out with you rather than promised up front. The scope comes with the quote and is agreed before anything starts.
Access to the business bank accounts, credit cards and any payment processors. A rough list of the services you sell. And whatever you are keeping the books in now, even if that is a spreadsheet or nothing at all.
No. Equipped does not process payroll and does not calculate, file or remit sales tax. Payroll runs through your provider, and reconciling those transactions can be part of ongoing bookkeeping depending on scope.
No. The setup is a complete piece of work and the account is yours. A correct structure still needs somebody to keep it current, so if you want the books kept from there, monthly bookkeeping picks it up. That is a separate decision and a separate quote.
Probably not. Equipped works in one accounting platform, deliberately: one platform done properly beats four handled approximately. Tell us what you picked on the quote form and we will tell you either way.
That is common and it is not a disaster. If the structure is wrong but the months are recorded, correcting it is Clean-Up Bookkeeping. If the account was started and abandoned, it is usually catch-up. Either way the fix is a known piece of work rather than starting over.
Start With Books Built To Answer Questions
Send your email and tell us what the business does. You get a specific quote and a straight answer about whether a setup is what you actually need.
